Automation is often presented as a quick win: connect a few tools, save time, reduce manual work. In reality, choosing the right automation platform is rarely that simple. Companies differ in size, process maturity, technical capabilities, and long-term goals — and those differences matter far more than feature checklists. At Seamless Automation, we work daily with businesses that rely on both Zapier and Make. Some are just starting their automation journey, others are scaling complex systems that touch sales, marketing, operations, and data. This article
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